Marketing a Dog Training Business: 5 Easy Steps to Attract Customers and Make More MoneyWant to understand just how to advertise a dog training business?
Sadly battle to get enough clients to train dogs full time, or many dog trainers are forced to train dogs on the side of a regular job. The sad part is that this isn’t because the person doesn’t understand how to train dogs, or help folks. The reason is that they don’t understand how to effectively market their company in a way that will reveal value and attract the type of customers they need to work with. But don’t stress! We’re going to educate you five steps you can take now that will fix that.
Step 1. Think like a client, not a dog trainer. That is the golden rule for dog training success. You should lose all the dog trainer jargon from your website, conversations with customers, all advertising materials, and training programs. When a customer’s dog has trouble coming when called, they don’t think, “Oh I wish my dog had a better recall.” They might call you on the phone and ask if you can teach their dog to come when called. Or teach their dog never to run away.
You can help repair their problems and want potential clients to identify as a routine person who happens to train dogs with you. They won’t do that if you are talking that they do not BELIEVE in their own heads.
Measure 2. Individuals are not spending their money on their dogs, as it pertains to training, they’re spending money on themselves. Many trainers we teach tell us that the people they service would never spend $1500 or more on their dog. That’s accurate, but they can be actually spending the money on themselves to make THEIR lives more happy and probably to remove dog behaviors that are making THEM miserable. So the lesson here, is when you speaking to folks, or are writing in your site, you must focus on their life would improve with a dog that listens. For instance, you could write on the front page of your website, “Picture the peace and quiet you’ll appreciate from not having your dog bark at every noise he hears.” Once it is possible to establish in his or her head from working with you the advantages they are going to receive, they’ll prepare yourself to sign up!
Step 3. The intent behind your site will be to get people to contact you. Your website should NOT be a library of resource information on dog training. It should also not be a too much about your training and you qualifications. Everything you write should be about the dog owner, life will be after you conclude the struggles they are having, and what they are going through now.
In addition, you want a lead-capture box on all the pages of your website. This is a box where they could make their e-mail address. They’ll be more likely to leave their info if you offer then something like 5 tips on how to housebreak a dog. Or 5 common errors dog owners dog classes harlow make.
Measure 4. Focus on benefits, not only attributes. The top features of your software are things like how many commands, how many lessons, the length of stay for a board and train software. The benefits are things like, ‘your dog will walk next to you so you won’t have your arm pulled and won’t be embarrassed in the neighborhood.’
The benefits are the positive changes the client will experience in their own life. Another example: The attribute would function as off command, the advantage would be that the owner would not need to worry about their dog jumping and damaging someone. Write the benefits each choice will supply to the owner, although so when you are writing your programs, don’t only write an inventory of attributes.
Step 5. Pull your ideal customers. You might be surprised, but the individuals you want to contact you aren’t only restricted to individuals with money and a dog. Individuals will pay more for it, and desire a specialist, not a generalist. What exactly are you especially good at? Or someone who specialised on it and just worked on engines?
Take into consideration what you do and what type of person you enjoy to work with most and write a description of them. Think about the best client you have ever had. Why did they come for you? What did they say? What did they want? What were their problems? What results were they? What was their personality like? Pretend you are writing personally to them when you write all of your materials. So we have a tendency to bring that sort of person, when we write, we write to that man.