Call Tracking allows you to track calls from your website and know exactly what advertising activity brought them there; whether it was from another website, Google or your own paid search effort.
So no more will you have to guess how your caller has discovered you.
Why you need Call Tracking
Call tracking is a vital tool for any company that spends money on advertisements across multiple stations. Customers with AdWords possess an inborn need to track the calls that are relevant to their key words, in order to understand which keywords provide call conversions. markting call tracking With no visibility of call conversions, it is not really feasible to work out if your investment from the key words in your portfolio is providing value or not. Is just tracking AdWords call conversions ?
Most clients are searching to track not only PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call tracking system like Call Conversions Tracking comes from, as it allows you to realize your ROI for every one of these very important channels not just Google PPC. This can be essential actionable data letting you optimise the effectiveness of all your marketing channels, crucial to the success of any business enterprise.